DEBRA DOUVILLE DESIGNS
  • HOME
  • ABOUT
  • HOME
  • ABOUT

R E F R E S H I N G  A N  E S T A B L I S H E D  B R A N D
This 25 year old company needed a fresh look that would help it stand apart
from the competition and highlight their new digital offerings.



OSG Gets a new iconic look

Strategic Challenge:  This established billing services company wanted to refresh their decades old messaging and branding, to attract new business with their new digital offerings.

Requirements: To keep the existing Avant Garde font, the circular OSG logo and the purple divider rule, the company believed were established and recognizable brand elements. 
​

Execution: The previous branding had dark hues and heavy ink coverage (think 1980's). I wanted to lighten and brighten things up since the company was entering the digital space. I started with a vibrant color palette and Iconic symbols to represent the major divisions and the services within. The circular icons play well with the required OSG logo.
  


Picture
Some of the design options explored. 
Picture
The final graphic standard selection was carried across the entire enterprise.
Picture
Sales brochures
Picture
Picture
Picture
Redesign of the newsletter
Picture
New email template for promotions
Picture
Digital version of the newsletter sent out in email
Picture

home

branding

logos

MOBILE

books

emails

PHARMA​

concepts

rebranding

signage

COPYRIGHT © 2022. All rights reserved. All projects belonging to other entities
​are for portfolio use only ​and are not claimed as property of Debra Douville