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SYMBICORT
Mobile game concept "Rapid Roulette" Playing on the idea of rapid relief of symptoms this is a conference booth attraction for the launch of the new COPD indication. This challenge starts with the concept art tinted back. Instructions will state they have 5 minutes to complete all questions. Touching the COPD logo starts the spinning of the time slots which lead to questions. Touching the logo again will stop the spinning. A question will pop-up. When the player gets the answer correct, the wrong answer tints back, and some exclamation comes on screen, such as “SWEET!” or “Now you’ve got it”. Then that piece of the clock art comes into clear focus (not tinted back) and you continue to bring the clock art into clear focus with each right answer. Finally, upon winning, an animated exclamation or each figure silo dances. |
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Corlanor
Digital art direction on some of the HCP Website and for iDetail concepting |
